Bio
I am a researcher and strategic consultant working at the intersection of culture, design, and innovation. I help organizations understand how people make meaning and translate cultural insight into products, services, and experiences that resonate responsibly.
I have led global cultural insights and innovation programs for multinational organizations, supporting concept development, prototyping, and validation across product, service, and communication ecosystems.
I work across Latin America and the U.S., turning complex cultural signals into design inputs, future scenarios, and creative strategy—facilitating innovation sprints, strategic workshops, and ethical decision-making in moments of change.
Services
Research
Insights, foresight, specific targets.
Quant
Segmentation and Passion Point Profiling. Brand equity, social listening, keyword tracking, brand health check, U&A.
Qual
Semiotics, (digital) ethnographies, behavioral insights, focus groups in facilities and online, 1-1 usability tests.
Strategy
STEEP, 5 Whys, Fishbone Diagram, SWOT, 3Cs, 4Ps, Card Sorting, Journeys, Process Models, Creative Briefs, Bussiness Cases, — many other acronyms or frameworks for structured thinking and strategies.
Innovation and Creativity
Concept development, copy, manifestos, and testing stimuli development, future scenarios.
Ethical Lead
Facilitating principled decision-making, moderating complex discussions, and guiding teams toward responsible alignment and consensus.