Bio
I am a researcher and strategic consultant working at the intersection of culture, design, and innovation. I help organizations understand how people make meaning and translate cultural insight into products, services, and experiences that resonate responsibly.
I have led global cultural insights and innovation programs for multinational organizations, supporting concept development, prototyping, and validation across product, service, and communication ecosystems.
I work across Latin America and the U.S., turning complex cultural signals into design inputs, future scenarios, and creative strategy—facilitating innovation sprints, strategic workshops, and ethical decision-making in moments of change.
Services
Research
Insights, foresight, specific targets.
Quant
Segmentation and Passion Point Profiling. Brand equity, social listening, keyword tracking, brand health check, U&A.
Qual
Semiotics, (digital) ethnographies, behavioral insights, focus groups in facilities and online, 1-1 usability tests.
Strategy
STEEP, SWOT, 3Cs, 4Ps, Creative Briefs— many other acronyms for structured thinking.
Innovation and Creativity
Concept development, copy, manifestos, and testing stimuli development, future scenarios.
Ethical Lead
Facilitating principled decision-making, moderating complex discussions, and guiding teams toward responsible alignment and consensus.