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Creative Solutions

I am committed to creating meaning for your brand and business.


“Florencia is not only a wise, inspired, resourceful & knowledgeable professional that deeply understands human truths and uses them as conceptual and branding levers... She also is a noble, spiritual and peaceful human being whom is a real pleasure to work with.

​Ernesto Suzan Reed, Marketing Manager Bacardi. Mexico.


​“I highly recommend Florencia because she has an extraordinary ability to combine insight and ethnography expertise with creativity and storytelling skills. She designed and delivered for us a very comprehensive training in visual ethnography that change the way we worked as an account planning department. In a different company and with different responsibilities I'm still applying the learning and I won;t hesitate to hire again her to coach my team”

Rocio F. Brusseau, Executive Strategy Director, Starcom MediaVest Group. USA.


“I met Florencia when I arrived to JWT Mexico from Madrid branch almost 6 years ago. Very soon I started to discover her unique and rich profile. She was a planner, yes, actually a great one, but also she have been a researcher, documentary maker, scriptwriter, world traveler, anthropologist….there is no narrow label that could name her profile. This have always made her a really creative, unconventional thinker. Also Florencia is a great team player. AT JWT we had the tough challenge of leading the planning area as a team. Doing this is always hard. Criteria and styles need to be conciliated. Well, this was a remarkable experience. We made a great team and faced barriers, tough times and changes together and we succeeded. Planning area was a solid added value part of the agency. I have been in touch with Florencia ever since and admired her braveness to pursue amazing challenges and projects, such as becoming a Yoga instructor or designing TVC campaign all from the beginning including filming it. She is a great valuable asset for every project she is part of, but most of all, I believe Florencia is one of a kind”

​Mariana Hernandez, Head of Creative Strategy Youtube/Google Madrid.

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