Servicios

Unlocking Insights, Driving Growth

 

Who I am

 

I am a researcher, UX designer, and brand strategist with over two decades of experience uncovering insights that shape meaningful change.

 

My work focuses on understanding human behavior and consumption to help organizations navigate complex challenges and design impactful futures.

 

 

What I do​​

​

Research & Insights. 

Uncover actionable insights through cutting-edge methodologies:

• Qualitative Research: Ethnographic studies, in-depth interviews, and focus groups.

• Quantitative Research: Surveys, behavioral analysis, and data synthesis.

• UX Research: Usability testing, journey mapping, and user experience design.

​

Strategic and Marketing Consulting. 

Align insights with strategic action:

• Brand positioning and messaging.

• Market segmentation and competitive analysis.

• Innovation roadmaps.

• Naming.

• Trend forecasting.

​

Workshops & Facilitation. 

Empower teams to make decisions and co-create solutions:

• Decision-making workshops.

• Future design and scenario planning.

• Team alignment and creative ideation sessions.​

​

 

​Brands I’ve Worked With​

​​

Consumer Goods, Beverage:

Goya, Mondelez, Coca Cola Company, Frito-Lays, Hershey´s. Gamesa, Lala, Knorr.

Retail:

Walmart, Dunkin.

Entreteinment:

Google, TV Azteca.

Finance:

HSBC, BBVA, Scotiabank, Bancoppel.

Mobility:

Nissan, Ford, Uber.

Spirits Drinks:

Grupo Modelo, Herradura, Diageo, Brahma, Dos Equis (XX), Indio, Bacardi. 

Healthcare:

Pfizer, Abbott, GSK, Strattera, Alli, J&J, Sanofi, 

Personal Care:

Listerine, Rexona, Dove, Pond´s, Suave, Sedal, Saba, Days.

Home Care:

Comfort, Fabuloso.

Education:

UTDT, Univ. Anahuac

​